Web developmentPlanning guide
A website brief tells us what the site must do, who it is for and what you already have. You can start with a page of notes.
Describe the business and the visitor
Tell us what you sell and who usually contacts you. Then list the questions those people ask: prices, service areas, opening hours, product details or how to order. Those answers help decide the pages and navigation. Include your current site if you are replacing one.
List the actions the site must support
Write down the tasks visitors and staff need to complete. For an enquiry form, explain who receives the message and what happens next. For an online shop, include stock, payments and delivery. Separate essential tasks from ideas that can wait.
Check what content is ready
Gather the logo, photographs, service descriptions and contact details you can supply. Mark anything that still needs writing or approval, and name the person who will sign it off. Missing content can delay a site even when the development is finished.
Include the budget, dates and handover
A budget range and a genuine deadline help us discuss priorities. The brief should also say who will manage hosting, the domain and updates after launch. Before work starts, agree what will be tested, what is included in the quote and how changes will be handled.